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Design Thinking 101

Page history last edited by Burt Lum 10 years, 3 months ago

Unconferenz 2012

Session 2C - 10:00am

Title: Design Thinking 101

Notetaker: Jerlee Bahm


“Design thinking” is a powerful way to imagine and create new products, services, strategies and business models. This style of thinking is used in design and to identify problems, gather insights, envision solutions, and create new opportunities for your business. Five elements of design thinking: Empathy, Define, Ideate, Prototype and Test. Define means to decide what issue are you trying to resolve, to agree on who the audience/customer is and to determine what will make the project successful. Research consists of reviewing the history of the issue; remember any existing obstacles. Collect examples of other attempts to solve the same issue. Talk to your end-users, that brings you the ideas for later design. To ideate is to identify the needs and motivations of your end-users. Generate as many ideas as possible to serve these identified needs.




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